Use Analytics to Reduce Your Website Bounce Rate
This blog entry was posted on February 21, 2010.
Suppose you are a doctor’s office or service provider and your call to action is centered on getting people to call. Your goal is to describe your capabilities and provide a great resource for visitors to learn from, but you want a phone call, not an email. It is difficult to directly tie back to visitor activity on your website.
This is where using your website analytics such as Google Analytics comes in handy. You can analyze factors that lead to conversion such as bounce rate. Bounce Rate is the percent of visitors that leave without moving deeper into your website. These people leave directly from the page they entered on. A high bounce rate usually leads to a lower conversion rate. Typical bounce rates for informational websites are 35%-55%.
You should analyze bounce rate by individual pages. Take the pages with the highest bounce rates and begin to make changes and improvements. Then watch how the bounce rates change on these pages. This takes tracking bounce rates of individual pages over time. Keep the changes that improve that page’s bounce rate and get rid of changes that hurt your bounce rate.
Ways to reduce bounce rates:
- Verify you are targeting the correct prospect with your ad campaign.
- Add a clear call to action link.
- Make your content more interesting by adding an introductory paragraph..
- Add video to a page.
- Reorganize content to make it less confusing.
- Format content into short paragraphs and bullet points.
More tips on web copy-writing.
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Related posts:
- How to Decrease the Bounce Rate on a Web Page
- 5 Causes of a High Bounce Rate
- 5 Ways to Decrease Website Bounce Rate
- Using Google Analytics To Chart Success #2 – Setting Goals
- Website Conversion Rate: What is Average?
Filed under: Internet Marketing,Web Usability
This entry was posted on Sunday, February 21st, 2010 at 6:06 am and is filed under Internet Marketing, Web Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.2 Comments
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[...] Bounce Rate is the percent of visitors that leave without moving deeper into your website. These people leave directly from the page they entered on. A high bounce rate usually leads to a lower conversion rate. Make changes to your website and work to lower your bounce rate. [...]
Pingback by Web Design, Seo, Blog Marketing Tips » What to Do When Your Website Attracts the Wrong Traffic — March 29, 2010 @ 4:27 am
Such a awesome post, very useful and informative. Thanks for sharing……….
Comment by Search Marketing Company — September 13, 2010 @ 11:41 pm