Use Autoresponders to Boost Sales Conversions
This blog entry was posted on October 28, 2008.
It often takes 7 or more ad exposures before a prospect is ready to buy. So, on a website, how do you get a chance to reach a prospect multiple times? In one word: autoresponders. An autoresponder is an automated email program that replies to your website visitor with a message or sequential series of emails written by you. This is a highly effective Internet marketing strategy for businesses.
This is a form of permission based, direct marketing. When a visitor is interested in more information on a topic, they can request that you send this to them, usually from a capture form on your web page. The best email autoreponder systems are double opt-in. This means that after request info, your visitor needs to verify they really want the information by responding to an email.
So now you have a prospect that not only requested information, they gave you permission to send them messages.
Autoresponder systems allow you to prepare 7-10 sequential email messages around a specific topic that interests your visitor. They send out these emails sequentially at pre-defined time intervals. These emails can guide prospects thru your sales cycle presenting information, building trust and supplying links to purchase.
They work best when they include valuable information that will help your visitor so they are looking forward to receiving your emails.
Tips to improve results
- Send 7-10 sequential emails over a 3-4 week period.
- Write in the first person as you would in a normal conversation.
- Personalize your responses by including subscriber’s first name in the subject line.
- Supply helpful information or something of value on a regular basis to build trust.
- Include a call to action including a purchase link.
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Filed under: Internet Marketing
This entry was posted on Tuesday, October 28th, 2008 at 5:19 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.1 Comment
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Great basic tips. Unfortunately, most small businesses are missing a huge opportunity by not using auto-responder systems… even though it’s very simple. Great post
Comment by Maria Reyes-McDavis Email Marketing — October 28, 2008 @ 8:38 am