Web Design that Converts
This blog entry was posted on April 18, 2007.
Why is it that some websites get much higher sales than others? Is it that they have a better business web design with better graphics, more intuitive navigation and an organized layout? Is it that they have done a better job of search engine optimization and have better SEO results? These are both important, but there is a third very important factor… how the web copy is written.
Good, logically presented information presented in a convincing way does not get near the results as web copy written with emotion. Get the visitor involved emotionally with what your product or service will do for them and your results will skyrocket
People will shop logically, but will purchase emotionally. How will your product or service protect them from harm, give them peace of mind or make them the envy of their peers? Make your writing customer centric and emphasize the intangible benefits.
Combine this with a great web design, SEO and you will have a money making website.
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Filed under: Internet Marketing,Website Design
This entry was posted on Wednesday, April 18th, 2007 at 4:36 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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