Web is Growing Toward Local Search for Local Businesses
This blog entry was posted on April 10, 2009.
The World Wide Web growth continues to accelerate in the number of websites and the number of people searching. It is interesting that the bigger the web grows the more local it becomes. Increasing demand, web applications, mobile phones for Internet searches all fuel the search for “local” on the Internet.
Market Data and Statistics
- The Internet has now grown to 225 million websites according to Netcraft March 2009
- There are an estimated 1.6 billion Internet users worldwide according to Internet World Stats March 2009
- Local Search grew 58% in 2008 to 15.7 billion searches. This is 11.5% of all searches performed according to a comScore study March 2009.
- 82% of Local Searchers follow up offline via an in-store visit, phone call, or purchase according to a comScore study.
- 54% of Americans have substituted the internet and local search for phone books according to a comScore study.
This is changing the way local businesses view the Internet. In the past local businesses in California were concerned that they would be attracting inquiries from New York or Florida. This is not so any more.
The use of mobile phones is helping drive this change. Mobile search is increasingly becoming local. According to a Kelsey Group report, searches done from mobile phones were 28% local search in 2008. This is expected to grow to 35% in 2013. The number of mobile searches is expected to grow tremendously in this same period.
Local based searches on Smartphones like iPhones, Blackberry and the open source Google Phone is changing how local businesses market. Search engines are the primary way consumers find things online.
Local SEO starts with keyword research. Potential customers search by combining keywords with local community names. They search using phrases like “coffee shops portland oregon”, “manhattan restaurant”, “tire repair phoenix” or “dry cleaner kissimmee fl.”
Businesses with multiple locations need to add a page about each location.
Conclusion: Local businesses need to have a website. They need to optimize their website using local community names. They need a mobile version of their website to capture the fast growing trend toward mobile phone web searches.
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Related posts:
- Why a Local Business Needs a Mobile Website
- Local Search for Local Businesses
- Mobile Web Marketing Will Be Huge!
- Why do local businesses need a website?
- Where to Submit Your Site for Local Search
Filed under: Internet Marketing,Local Search,Mobile Web
This entry was posted on Friday, April 10th, 2009 at 4:34 am and is filed under Internet Marketing, Local Search, Mobile Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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