Website Trust: 10 Ways to Build Trust and Sales!
This blog entry was posted on May 16, 2009.
A key element of web marketing is to inspire trust and show your business is credible and trustworthy. How do you do that in our current environment of distrust?
The 2009 Edelman Trust Barometer measures the current levels of trust toward business. Trust is at an all time low in the US with 77% of respondents (ages 25 to 64) distrusting businesses and corporations more now than they did just one year ago. It is no wonder with the government bailout of banks, American auto executives getting government hand outs and an Illinois governor being led away in handcuffs.
What are things you can do to build trust as you market your business on the web? A key strategy is to focus on education based marketing where your focus is on helping your clients be successful. Here are ways to implement this.
- Website: This is often the first impression that someone sees of your company. The business website design should be industry appropriate, organized and focused on the visitor.
- Blog: Blogging about tips, solutions to problems and “how to” advice brands you as the expert and builds a relationship of trust. Effective business blog marketing focuses on educating your target market.
- Organic Search Results: Invest in organic SEO results for your website. A Penn state study shows that people trust organic search rankings over paid advertising.
- Privacy: Include a privacy policy clearly visible on your website if you collect any personal information such as email addresses. Never disclose email addresses to 3rd party companies.
- Email Marketing: Permission based email marketing where you provide value and solutions to your targeted audience are welcomed. Always include an “opt out” mechanism so your prospect is in control.
- Articles: Write informative articles that educate and inform people about something related to your business. The article should be purely educational with a link to your website in the resource box at the conclusion of the article.
- Press Releases: Regular and informative press releases keep your company visible and familiar to your prospects. There are many “free” press release websites that can be used by businesses.
- Webinars: Put on webinars for your prospects to help them understand and better make informed buying decisions. These brand you as the expert and are great for relationship building.
- On Hold messaging: For prospects that call in, use on hold marketing to educate them about your company, new products and services and new promotions while they wait for you to come to the phone.
- Proposals: If you provide custom quotes for services or products, build a standardized proposal that includes background information and testimonials from actual clients. A professional and complete proposal sets you apart from your competition.
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Related posts:
- Testimonials Build Trust and Increase Sales
- Your Website Must Build Trust
- 30 ways to Generate Sales Leads
- 25 ways to Generate Sales Leads
- 10 Ways to Improve Your Website Conversion Rate
Filed under: Internet Marketing,Social Media Marketing
This entry was posted on Saturday, May 16th, 2009 at 6:00 am and is filed under Internet Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.4 Comments
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Having interest on web designing is really a good thing to study on. There are lots of online tips and guides for those who are self-starters and those who want to improve their knowledge of such things. This is useful because nowadays, people depend too much on the vast developing technology.
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