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What Makes a Great Website?

Doug Williams @ 5:43 am

This blog entry was posted on April 26, 2009.

A really effective business website design is one that gives your visitor exactly what they want. It is about both the look and the functionality. It answers your visitor’s question. It’s not complicated, your visitor came looking for something… so what was it?

  1. Solutions: Help your visitor solve a problem and reach their goal. Address a problem that the reader is facing and then a solution to fix it. Spotlight the benefits of your product or service and how it can solve their problem.
  2. Trust: Start with a clean design and useful information and make sure there are no misspellings or broken links. Clearly show your phone number and address. Include a guarantee, a privacy policy and a returns policy.
  3. Simplicity: Avoid confusing your visitor. Keep the design, navigation and information clear and to the point. Understand what a visitor wants to accomplish and help them reach their goal.
  4. Image: Make your business look professional by having an organized, well thought out website. You have 3-5 seconds to interest a visitor or lose them in a click.
  5. Content: Original content is the most important trait of a great Web site. Every time you write new web content, there should be some call to action at the end of the topic. The idea is to involve the reader emotionally and to encourage action.
  6. Interactive: Get your visitors to do something when they arrive. Provide free tools, sign-up for a newsletter or send them a free report or an ebook. Use a survey tool like surveymonkey.com to conduct weekly or monthly surveys.
  7. Action: People need to be told what to do. Each page should be designed with a clear action designed in. Avoid leaving the next step up to the user’s imagination.
  8. Traffic: Decide your traffic source such as organic search, pay-per-click or referral traffic before you start the design. Organic SEO is much more effective when designed into a site.

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Related posts:

  1. What Makes a Great Business Website?
  2. What Makes a Website Trustworthy?
  3. Getting Website Visitors to Take Action
  4. Creating a Great Business Logo
  5. The Business Website: Design vs. Content

Filed under: Internet Marketing

This entry was posted on Sunday, April 26th, 2009 at 5:43 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 Comment

  1. [...] Web Design, Seo, Blog Marketing Tips » What Makes a Great Website? A really effective business website design is one that gives your visitor exactly what they want. It is about both the look and the functionality. [...]

    Pingback by SEO Web Design — April 26, 2009 @ 7:29 am

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