What Personality Should Your Website Be?
This blog entry was posted on January 2, 2010.
Each visitor to your website will look what you offer from their own view of the world. Their personality type is an important factor in how they interpret your message. Each personality type will ask different questions and require different types and amounts of information before they decide to buy. There are four basic personality categories.
- Analytical people prefer to focus on “how” questions. These are the detailed oriented engineering types. They want to know how things work. To these people, knowledge is power. They will want to read the research, look at the technical specifications and understand the advantages and disadvantages of each feature. They want the details.
- Playful people live life to have fun. They are frequently extroverts and the life of a party. They focus on the “why” questions. They look for energy and want to experience life. They are easily bored with too much information and prefer to make quick decisions. They are usually competitive. They dislike abstract ideas and prefer specific and practical solutions. Appeal to their five senses to get their attention. Create interactive environments on your site with video or other means.
- Rules Driven people are the more practical and dependable customers. Once they are comfortable with a product or service, they resist change. They have a firm opinion on right and wrong. They are usually quiet and conservative. They prefer to focus on the “what” questions. They like the details and turn into loyal repeat buyers. They prefer order and organization. This group are not risk takers so guarantees and other “trust elements” are important.
- Sociable types are sensitive, caring and nurturing people. They prefer to focus on “who” questions. They are great communicators. How will the product affect their life, make things easier. Turned off by too much technical jargon. They just want it to work. They seek peace and harmony. They will make decisions frequently based on feelings rather than facts.
The nature of the products and services that you offer will attract different types of visitors. Understand the personalities of your ideal target customers. The sales pitch for your website should be tailored to your ideal visitor. Create multiple paths or information buttons on your website to appeal to each personality type.
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Filed under: Internet Marketing,Web Usability
This entry was posted on Saturday, January 2nd, 2010 at 5:55 am and is filed under Internet Marketing, Web Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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