You Need to Ask Your Website Visitor to Take Action
This blog entry was posted on July 26, 2010.
Don’t just sit there… Do something! “Ask and ye shall receive” also works in web marketing. If you don’t ask, your website visitors won’t know what you want them to do. Always ask your readers to take action. It could be call now, sign up now or to click the purchase link in your email.
If visitors leave your website without buying or at least leaving behind their email address, then why invite them to your website? Without prompting, most people will put off buying or taking action. Visitors need clear instructions on how to proceed. Using calls to action throughout the website helps convert visitors into prospects.
What action do you want from your visitors? Build this into your navigation. Each page should have its own call to action. This needs to be planned into the business website design. People arrive seeking solutions to a problem or need. They are thinking “what’s in it for me?”
Write using action oriented words to get your message across as quickly as possible. Speak to your reader’s emotions and engage them with your words. Don’t be elusive or try to reach everyone. Instead of saying, “Our service will help you be more effective in your marketing efforts.” Try saying, “Close 30% more sales with our service.”
Your website should guide take visitors through your selling sequence. Each page should be designed with a clear action designed in. This could be the next step in your sales process, request a quote, buy now of call now. Avoid making the user think and decide their next step.
The most important thing in any offer is that it be clear and concise. There is an old marketing maxim is that “a confused mind always says no.” Too many choices or a weak call to action and your website visitor will say that’s interesting and simply move on.
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- Getting Your Website Visitor to Take Action
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- Getting Web Visitors to Take Action
- Website Call to Action
- Call to Action Gets Website Results
Filed under: Internet Marketing
This entry was posted on Monday, July 26th, 2010 at 5:34 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.2 Comments
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Pingback by Web Design, Seo, Blog Marketing Tips » You Need to Ask Your … | Simon Bugler: Freelance Web Designer — July 26, 2010 @ 12:38 pm
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