Your Website Must Build Trust
Doug Williams @
6:05 am
This blog entry was posted on January 12, 2009.
Today’s web surfer is very skeptical. The web is an impersonal medium so it is important to build credibility and make your website trustworthy. If your website does not appear credible or professional, potential buyers will leave in seconds.
Overcoming a lack of trust is also one of the biggest impediments to online sales success.
- Start with a clean design and useful information and make sure there are no misspellings or broken links. Avoid confusing your visitor. Keep the design, navigation and information clear and to the point. Understand what a visitor wants to accomplish and help them reach their goal.
- Provide quality content. Your content and your products need to appear top notch. The images you select and the words you use reflect on the quality you provide. The key is to show what a great value your product or service is.
- Assure your customers that your company is trustworthy. Always have a privacy policy. Join organizations such as Truste and BBBOnLine. Place their logos on your site. Clearly show your phone number and address. Include a guarantee and a returns policy.
- Testimonials: People will trust what other people say about you, much more then what you say about yourself. Positive customers that are specific are the most powerful. Here is an example of a powerful testimonial with detail. “You guys are great and helped me out of a jam; your customer service ran my order out to the airport so I could get it the same day. You’re the best!”
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Filed under: Internet Marketing,Social Media Marketing
This entry was posted on Monday, January 12th, 2009 at 6:05 am and is filed under Internet Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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