Your Website Should Not Be About You
This blog entry was posted on July 12, 2010.
This is a mistake that many businesses make. They create a website that is focused on them. Their goal is to explain why they are the best and logical choice to do business with. They talk about their qualifications and expertise. But this is just plain wrong.
The exception to what I am talking about would be if you are a celebrity. If you are a celebrity, then people do come to your website to learn about you. They want your biography, films you have made, etc.
What should your website be about? That depends on why your visitor came to your website. They came seeking some solution to a problem or need that they have.
Here is an example. If your company provided fertilizers and lawn care products, then your visitors would arrive looking how to improve their lawn and make it greener. They did not arrive to learn about your company or even to have the merits of your fertilizer explained… at least not on your home page.
Instead discuss what they came to learn on your home page. Discuss your company on the about-us page. Discuss the specific benefits of your fertilizer on your products page. This is all about creating a customer focused website.
Here is another example. If you are an attorney, then your visitors arrive looking for help with specific legal issues. Address these on your home page and go into depth on your credentials in the about-us section.
As you layout your website, remember it is about them, not about you. You will get a better response from visitors if you address their reason for coming and talk about what they want to learn.
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This entry was posted on Monday, July 12th, 2010 at 5:07 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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Pingback by 5 Ways To Market Your Article | Regedit Cleaner — July 12, 2010 @ 1:19 pm
Me and my friend were arguing about an issue similar to this! Now I know that I was right. lol! Thanks for the information you post. You want to be off the beaten path a bit, without having to pay too much for it.
Comment by Ligia Camisa — October 8, 2010 @ 3:33 am