YouTube Marketing Tips
This blog entry was posted on July 30, 2009.
YouTube is a worldwide phenomenon and according to Alexa, it is the third most visited website in the world after Google and Yahoo. Businesses are promoting themselves using informative, human interest or humorous videos to attract a viewership. Still others will embed videos in their blog to add visual impact to their posting.
When you post a video onto YouTube you want to post something that people find interesting or useful and will therefore watch. You do not want to post blatant infomercials about your business. How to videos are especially effective with a subtle watermark of your website URL where people can explore your offerings if they are interested.
Tips for planning your video
- Concept: Develop the core concept of what message you want to present. What will your video teach? Develop an outline.
- Keyword research: YouTube marketing revolves around attracting as many visitors as possible. YouTube itself has its own built-in search feature. Find out which phrases have the most searches related to your concept. Use free research tools such as Wordtracker or the Google Adwords tool.
- Competition: Check out your competition for the keywords you selected. Look at the top videos. How did they tell their story in a compelling way?
- Plan / Production: Plan your script and shoot in pre-production. Consider casting, special effects and shooting locations. A good plan will make shooting go smoothly and editing go smoothly.
- Optimize: Use your keywords in your video title, tags and description. The description should be benefits driven answering the consumer question of “What’s in it for me?”
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Filed under: Internet Marketing,Social Media Marketing
This entry was posted on Thursday, July 30th, 2009 at 5:19 am and is filed under Internet Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.2 Comments
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Great ideas. I think it might also be helpful to put your video up on other sites as well, like Vimeo and AdWido.
Comment by K. — July 30, 2009 @ 5:04 pm
From personal experience, I have a couple of other tips:
6) Select your user name wisely. Is your name / company name available as a user name? We have a client who used another user name and someone then immediately snatched up their company name as a user name. Not a deal breaker but certainly not ideal.
7) You can include links in the video description. If you’re talking about content that you might also have on your site, link to it.
Use the “Annotation” option to highlight sections of your video. Perhaps towards the end of your video add one asking the individual if they wish to see more information to visit your website.
Comment by Christian — July 31, 2009 @ 10:08 am