8 Highly Effective Website Linking Tactics

This blog entry was posted on July 10, 2009.

High quality one way incoming links is a core part of any website optimization. Avoid linking schemes that have you manipulating, buying or trading links. Your goal is to create natural linking to your website from many different sources . The best way to increase your link popularity is to give people something they want to link to.

You will want to apply multiple strategies and most of them will center on creating interesting original content. This is not a short term strategy, but a long term marketing effort. These are linking tactics and strategies that work.

1. Onsite blog: Adding a blog to your website not only adds keyword rich content regularly to your website but attracts links from other bloggers. Include new insightful commentaries and analysis that will cause other bloggers to reference what you say in their blog postings.
2. Stand alone blog: Create a standalone blog on a separate URL when your topic is different that your website. Occasionally link to your website with relevant postings. Build up the traffic and importance of this blog so the links to your website are both independent and important.
3. Write articles: Write relevant articles in your field of expertise. Submit these articles to online publications and re-publishing sites. Usually, a link is included in an “author’s resource box,” which is a brief “about the author” paragraph promoting the author’s site.
4. Press Releases: A well written press release with a link to your website can greatly improve your website exposure. These pseudo-news stories can be posted to either free press release sites or get much better attention on paid sites like prnewswire.com.
5. Directories: Submit your website to the Open Directory Project (Dmoz.org). There are many niche directories around the web where you can list your company and add a link to your website free of charge.
6. Testimonials: Offer glowing testimonials to products and services that you really like. Website owners love to be able to post these on their websites along with links to your website. After all they want to show the testimonial is genuine and from a real person.
7. Squidoo Lenses: User generated content sites like Squidoo allow you to post your own article on a highly trafficked website. A Squidoo lens is easy to create. You will be able to insert links complete with keyword rich anchor text back to your website.
8. Hold a contest: Offer to pay some amount like $250 to one name drawn at the end of a month. Contestants would have to register and add a link to your site using your specified anchor text. The winner would be verified by verifying at least one traffic referral in your website statistics package.

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Related posts:

1. 7 Habits of Highly Effective Bloggers
2. Link Popularity Strategy: Three Way Linking
3. Link Popularity: One Way Linking
4. Link Popularity: Reciprocal Linking
5. Deep Linking: Good or Bad?

Filed under: Link Popularity

This entry was posted on Friday, July 10th, 2009 at 4:16 am and is filed under Link Popularity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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