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8 Popular Link Building Myths

Doug Williams @ 5:23 am

This blog entry was posted on September 4, 2009.

Today, all major search engines measure and give credit for the number and quality of inbound links a website has in place. Each link is viewed as a popularity “vote.” The more “votes,” the higher the website will rank. Link building is now a key part of organic SEO.

Myth #1: Link Popularity is all about the numbers. Link building is not about getting the maximum number of inbound links. It is about developing a wide variety of links from many source. Top quality links from authority websites, from a relevant (topic) website or links from social media give the best results.

Myth#2: There is automated software that builds your website’s Link Popularity. Absolutely false. People are always looking for the easy solution… the magic bullet. Link building is hard work. The natural solution is to add a blog to your website and write insightful original postings that others will want to link to.

Myth #3: Use the name of your website in the title of the link. False. You would like the keywords you want your site found for to be used in the link text or anchor text. The keywords that appear in the link is more important than the sheer number of inbound links. You may want to email sites that display your link and request they change the anchor text. Many will accommodate.

Myth #4: Link exchanges will get your website penalized. Although reciprocal links do not provide much authority any more, they still can provide valuable links. Don’t use reciprocal linking as your only source; they still help build link popularity. Remember, you want a diversified approach to link building.

Myth #5: Directories and article marketing are a waste of time. No both work. Choose directories that are relevant to your topic. Submitting articles to article syndication sites can produce good back links. Allow your article to be re-posted onto other websites (as long as the links in the resource box are left intact) and you can pick up a good number of links.

Myth #6: Google will penalize you if you use paid text links. No, the worst case is that Google will not count these links. Use these paid text links as paid advertisements to drive traffic to your website. If you get credit for the link, this is a bonus.

Myth #7: PageRank is a good measure of your website’s back links. False. PageRank information is about 3 months old and it has been at least 3 months since Google already gave you credit for the links. Second, it is affected by the quality of links and even the number of links on a particular page. Third, the PR info is frequently posted wrong by Google and doesn’t match the Link Popularity credit Google is actually giving you. The best advice… don’t obsess over PageRank.

Myth #8: Google shows how many back links your site has. False. Google deliberately reports only a small fraction of the links it detects on your website. Usually only 5-8% of the actual number they have found. Yahoo and MSN report a number much higher and closer to the real number.

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Related posts:

  1. 8 Popular Website Traffic Myths
  2. 8 Popular Pay-Per-Click Myths
  3. 8 Popular Social Media Myths
  4. Link Popularity: Part 1
  5. Link Popularity: Part 2

Filed under: Link Popularity,Myth Busters

This entry was posted on Friday, September 4th, 2009 at 5:23 am and is filed under Link Popularity, Myth Busters. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

23 Comments

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  14. Thank you for a great article. Link building process should be well thought. I’ve been doing some SEO for our company’s website and I used the directory submission, article submission and blog commenting most. With the use of automatic submission tools, directory submission, article submission and blog commenting are made quick and easy. Yes, writing articles requires time and efforts, but it’s possible to hire a writer to create the articles if one is not good at writing.

    Comment by Julia - Blog Finder — September 7, 2009 @ 6:08 am

  15. Julia,
    Another powerful link building method similar to article writing is the press release. Just like article syndication sites, there are many press release submission sites.

    Comment by Doug Williams — September 7, 2009 @ 6:23 am

  16. I have been hearing that page rank is being down graded as and indicator but your article is the first rationale I have seen as to why.

    Comment by SEO Tips — October 27, 2009 @ 12:45 pm

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