Blogs Need Link Love!

This blog entry was posted on December 24, 2007.

Link love is linking to blogs that you enjoy and admire. These links of “love” make these blogs more important in the eyes of the search engines. These links are important for pushing blogs up in the search engine rankings. Search engines see blogs receiving many links as more important and reward them with higher search rankings.

Link love leads to link popularity for blogs. These links not only improve the search positions, they bring a steady stream of visitor referral. The 80-20 rule says that 80% of your referral traffic will come from 20% of your links.

Search engines love links. In fact, they will only respect you if many others already link to you. Little links are good because they potentially develop into major refers over time.

Remember deep linking is natural in blogs. These are links to individual postings. They funnel link popularity to the home page as well as all other pages of your blog. This gives the entire blog the ability to rank well on hundreds of medium and long keyword phrases.

Here are 5 ways to build link popularity in blogs:

1. The basis for ranking well with a blog is to have original and interesting content that people want to read and link to.
2. Try word-of-mouth marketing or viral marketing. This is where you post a funny video or something so interesting or valuable that people instantly link to it.
3. Link Baiting: This is similar to viral marketing. There are a number of approaches that are used to get people to link back to your blog. This can include providing website or analysis tools or running some sort of competition or awards. Another approach is to take a controversial position or attack a prominent blogger hoping to attract links from other bloggers.
4. Trade links with other bloggers that you respect on your Blogroll.
5. Get links from directories where you can list your blog. Some are free such as DMOZ.org. Some are paid such as Dir.Yahoo.com or JoeAnt.com.

If You Like this posting please +1 it!

Related posts:

1. Link Popularity: One Way Linking
2. Link Popularity Strategy: Three Way Linking
3. Blogging Definitions: Types of Blogs – Part 1
4. Corporate Communication Blogs: An Internet Marketing Strategy
5. Link Popularity: Part 2

Filed under: Blog Marketing,Link Popularity

This entry was posted on Monday, December 24th, 2007 at 5:15 am and is filed under Blog Marketing, Link Popularity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

No Comments

1. That was a nice read. However, do you think spamming using BH SEO methods can be covered? As in, some use BH backlinking methods.. And somehow, they’re gaining top spots which means their ways/tracks are covered.

   If its possible to do so, would you do it? Would you advice anyone to do it?

   Nice site Will be back

   Comment by Web Design Tips - Tricks — December 27, 2007 @ 3:47 am

2. Black Hat SEO methods are the scourge of the Internet. One comfort is that good rankings for BH SEO seems to be short lived as the search engines discover ways to detect what they are doing.

   My advice is to stay with white hat methods to get long term results. In blogging, the best ways to draw in links is thru great original content and actively visiting other blogs and participating in blog conversations thru comments.

   Thanks for your comments.

   Comment by Doug Williams — December 27, 2007 @ 5:25 am

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