How Article Marketing Works
This blog entry was posted on June 9, 2009.
Article marketing is where you publish articles that are closely related to the subject of your website. These are not promotional articles; they are educational, interesting and informative to your target audience. In the article you use keywords and phrases that relate to your website. This would be much like you would optimize a web page.
In the author bio section, add two links, one to your home page and one to a closely related interior page on your site.
You then submit your article to article syndication websites. You will allow anyone to republish your article on their website as long they leave the links in the bio section intact. Each time your article is used, you will benefit with keyword rich inbound links to your website.
Articles should be 500-700 words in length. Readers prefer shorter articles as low as 300 words. Search engines prefer longer articles up to 1000 words. 500-700 words is a good compromise that satisfies both.
For articles to be effective, they need to be well written. Great articles take time to research and write. The content needs to be original and provide valuable information to readers. The best articles are picked up and used repeatedly.
Benefits of article marketing
- Link Popularity: Articles produce backlinks to your website. In the anchor text, use the keyword phrase you are targeting. If you are targeting “blog marketing tips,” be sure and include a link using blog marketing tips in your article.
- Expert Status: Publish articles that are closely related to your market niche. You will build a reputation as the authority on this topic. Your name will not only appear on your website, but on many other related websites.
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Filed under: Internet Marketing,Link Popularity
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