M-Commerce (Mobile e-Commerce) is Still in its Infancy
This blog entry was posted on September 10, 2009.
Mobile web use is sharply on the rise. The transformation of traditional e-Commerce over to mobile Commerce or m-commerce has begun. There is still reluctance by mobile users to use their phones for online purchases. The trend toward these types of transactions is just now beginning to grow.
Headlines are all around us about mobile web growth. Examples include:
- 65 Million People Use Mobile Facebook.
- iPhone gains 10% web browsing use in August.
- Forrester Predicts European Mobile Internet Explosion
It’s not surprising that m-commerce is expected to grow exponentially in the near future. eMarketer is forecasting that 70 million US mobile phone users will access the Internet through their phone in 2009.
Earlier this month, Internet Retailer reported that there are now over 100 m-commerce sites that allow consumers to shop and make purchases on their mobile phones. Although 100 websites is a very small number today, this is expected to grow very quickly. The larger online retailers have been investing heavily into the mobile channel. This includes companies such as Amazon.com, Overstock.com, 1-800-Flowers.com and Foot Locker.
Major obstacles to m-commerce growth are the lack standardization among Smartphone browsers and operating systems, capital constraints and issues with consumer privacy and security.
M-commerce is being welcomed by early adopters. Items that appear to be very much in demand are things that appeal to the on-the-go consumers and involve small amounts of money. This includes pizza and movie tickets.
Mobile ticketing allows for the purchase of tickets for movies, ballparks and even air/train travel. Tickets can be booked and then downloaded to mobile phones with the help of simple mobile phone applications.
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Related posts:
- Marketing your small business on the mobile Web
- How the Mobile Web is Different from the Normal Web
- Why a Local Business Needs a Mobile Website
- Mobile Web Marketing Will Be Huge!
- Designing a Website for the Mobile Web
Filed under: Mobile Web
This entry was posted on Thursday, September 10th, 2009 at 5:18 am and is filed under Mobile Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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