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Blog Author

Blog Author

Doug Williams has been providing SEO services since June 2002. Doug has an MBA and 22 years of top management experience. What began as SEO on his own business consulting practice, quickly grew into a SEO business and then into 15 person Internet Marketing business providing SEO services, website design, Internet marketing consulting, database programming and hosting.

Doug has worked helping the client companies of organizations like Anthony Robbins, Chet Holmes International, ITX Corp and ThinkBigSites.com get more traffic and increase their conversions.

Blog Post Archives

Blog

Website Strategy Planning Model

A successful website takes planning and strategy. Website strategy should be a central part of your marketing effort developing leads and sales. A website that doesn’t produce leads is merely an expense. Internet marketing is much more about marketing than technology. It is much more about the “why” than the…

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For Business Communication Do You prefer to use Phone or Email?

I am talking about your mode for business communication. There definitely is a great divide here. Two distinct camps on how people prefer to communicate. People will use both email and phone, but they tend to prefer one or the other. Which type of communicator are you? Me?  I am…

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Identify Your Best Buyers to Maximize Online Sales

What separates an average website from a top converting site? It is focusing and targeting the needs of your buyer. Not just any buyer, your best buyer. Your best buyers are the most interested and most likely to buy your product or service. Your website appearance, messaging and your offer…

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For Online Sales, Too Many Choices Can Paralyze

Many people believe that if a little is good, more is better. Instead of focusing on what their market wants, they offer an extensive array of options thinking that they will let the market decide.  In the world of online sales, people are in a hurry and they will not…

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Color Psychology: Colors You Use in Your Website Will Greatly Affect its Success or Failure

Why would we put such importance on color psychology? This is because color communicates almost instantly at an emotional level setting mood, interest or anger. It is not a logical communication of ideas or thoughts, it is an emotional response. Colors will influence mood, how long people stay or even…

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Using Self-Assessment Surveys to Generate Leads

Here is a marketing technique where you can have visitors use self-assessment surveys to self-prescribe the need for the services you offer. The trick here is to structure the types of questions you ask, so that your business would be the natural choice to request a quote from. Let say…

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Nothing Helps To Attracts Customers like Blog Marketing

The level of competition among small businesses has increased significantly over the past several years due to bad economic conditions. One of the ways some small business owners are handling this increased competition is by launching more advanced and engaging advertising campaigns. This has included using social media and blog…

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Google Declares War on SEO

Back in the “olden days”… like ten years ago, SEO was a much defined and almost mechanical process. You did your keyword research and picked your phrases. In 2003, you would select a very narrow group of keywords. You used the keywords in the META tags, put them in the…

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Responsive Web Design is the Next Big Deal

What is responsive web design? You design your website to look good with the wide screen desktop computers. Your website must display well on mobile. Does that mean a separate mobile version of your website? How will your site look on the iPad, the new iPad mini or smartphone. You…

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Do Business Blog Marketing Like a Superstar

You have placed a blog on your business website to attract more visitors to your site. Now you want to begin doing business blog marketing. What are the best practices so your blogging will attract more interested potential buyers? Topic: Your blog should focus on a single topic area. Choose…

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