Make Your Website Interactive

This blog entry was posted on June 1, 2009.

The ability to interact with every visitor is powerful in web marketing. Unlike traditional media like radio, TV or newspapers, websites can customize responses to each visitor.

Databases can store text, photos, links, formulas or most any type of information. You can sort, select, calculate and display information the way your visitor needs the information. These are a few examples of what is possible. Also see more on custom php database applications.

1. Use a pricing wizard to create customized pricing for custom products or services. We have one custom glass manufacturer that takes the glass type, shape, dimensions and thickness wanted and then calculates the price instantly online.
2. Take Online Applications for loans, new customer sign-ups, etc. Have people submit an application online for just about anything.
3. Searchable databases are an excellent way to market anything that you keep in inventory. Create a database of products you want to sell. This could be boats, cars, used equipment, repair parts or anything else you would like to market.
4. Create a directory of area businesses or a member directory if you are an association. Each member can have their own unique page complete with descriptions, photos and links to other websites.
5. Qualify leads using online tests, assessments and surveys. Getting a visitor to answer questions about a particular area of their business will help show a need that they may not have realized existed.
6. Collect testimonials from satisfied customers and place excerpts in a database. Design an area on your home page that will rotate through these excerpts every 4-5 seconds.
7. Provide a marketing tip or an inspirational to a box on your home page. Allow visitors to register and then email the tip of the day directly to their inbox. This is a great way to build up an email list.
8. Display a portfolio of your designs, photos of products in a searchable photo gallery. Potential customers can see examples of your work.

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Related posts:

1. 7 Ways to Make Your Website Sticky
2. 5 Ways to Make Money from Your Blog
3. Error Pages are a Marketing Opportunity!

Filed under: PHP Database Development

This entry was posted on Monday, June 1st, 2009 at 5:23 am and is filed under PHP Database Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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