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7 Ways to Measure Your SEO Success

Doug Williams @ 2:47 am

This blog entry was posted on July 24, 2010.

Begin your SEO journey by defining how you will measure success. Decide what is important and select multiple measurements that you will track. Each metric gives you a slightly different view of how your website traffic initiative is working. Start by measuring each metric for several weeks to give a snapshot to establish your baseline.

  1. Rankings reports: Check the rankings of your primary keyword phrases. Do this on Google, Yahoo and Bing. Chart these on a weekly or monthly basis to detect trends and improvements. you will also want to implement a companion long tail strategy.
  2. Search traffic: Measure the volume and percentage of daily unique visitors that resulted from organic search. You will want to separate search traffic from referral and paid (PPC) traffic.
  3. Keyword traffic: Measure the volume and percentage of traffic coming from your targeted keywords. Track your daily averages of both unique visitors and total visits that occur.
  4. Indexed pages: SEO should include a content growth plan for your website. Measure and track the number and percentage of pages indexed by each of the major search engines. This can uncover structural issues that exist on your website.
  5. Number and quality of links: Measure the number and quality (Pagerank) of inbound links to your website. Measure the percentage of links that have keywords in the anchor text. Measure the percentage of links that are deep links (not to the home page).
  6. Visitor engagement: Is your campaign attracting the right visitors? Measure how well your website interacts with visitors by measuring and tracking bounce rate, time on site and page views per visitor.
  7. Conversions: How well does your organic search traffic do in converting into leads, sales, subscriptions or downloads? Set-up goals for each type of conversion and track the total number and percentage.

Use these metrics to measure progress and show opportunities to make site changes and changes to your SEO campaign.

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Related posts:

  1. Using Google Analytics To Chart Success
  2. SEO Comes Down to Keywords and Backlinks
  3. How to Measure ROI for Social Media Marketing
  4. 5 Ways to Improve the SEO of Every Website You Design
  5. Effective Copywriting is the Key to SEO Success

Filed under: SEO Strategies

This entry was posted on Saturday, July 24th, 2010 at 2:47 am and is filed under SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 Comment

  1. It`s amazing that there are 7 wonders in the world & you are showing 7 steps in SEO success. It`s greaaaaat.

    Comment by ssaanjaay — July 24, 2010 @ 4:07 am

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