Beginners Guide to Search Engine Optimization (SEO)
This blog entry was posted on August 17, 2010.
SEO can be confusing to someone that is pondering how to get their website to the top of Google. SEO is many things. It is an art, it is a science. It is technical, it is logical and at the same time creative. Doing SEO, you need to be part marketer and part techno Geek.
Most of all SEO is a methodology where you look at how visitors search using keyword phrases. Not all keywords are created equal. Some will be better at attracting researchers while others are better at bringing buyers.
The goal in organic SEO is to get well placed in the natural search results. You want to choose keyword phases that will attract people who are interested in what you offer. If your business sells to the local community, then you need to focus on using community names in your keyword phrases.
There are three major facets to search engine optimization.
- Keywords: Research and select the phrases that people are likely to type when they are doing a search. Buyers will tend to use more specific 3-5 word phrases. They will frequently use manufacturer names and model numbers rather than broader phrases. Create a written plan with your selected keywords , assigning phrases to specific web pages.
- On site SEO: Here the keyword phrases are used visibly on your actual web pages. Keywords are used in the page names, in the page headlines, in the text on the pages and in the hyperlinks on the pages.
- Off site SEO: These are steps you do outside of the website. Getting other websites to link to your site is a large part of off site SEO. Links should be from relevant websites, blogs, directories and social media. Ideally the hyperlink text (anchor text) will include your keyword phrases.
SEO is the art and science of increasing the traffic your website receives from the search engines. This optimization includes improving internal and external aspects of your site.
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- What is a Search Engine Friendly Website?
Filed under: SEO Strategies
This entry was posted on Tuesday, August 17th, 2010 at 4:19 am and is filed under SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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