Blogging as a Link Popularity Strategy
This blog entry was posted on April 9, 2007.
Having a business blog can play a powerful role for most traditional website businesses. Blog marketing is part of the cutting edge of Internet marketing and search engine optimization strategies. Business blogging is important for marketing, public relations, and adding fresh new content. This steady supply of content is one reason they get rated so highly in the major search engines.
Having a blog added to the company website or as a stand alone blog website is a very effective way to increase link popularity. We have found that adding postings at least 3 times per week will boost link popularity. This is as long as the content posted is fresh, informative and interesting.
The core to this link popularity strategy includes placing links in the posting using your targeted keyword phrases (anchor text) and linking directly to the page in your website that discusses this topic (deep linking). This is most effective when the blog website is a separate website hosted on a separate server.
The interesting result is a very fast boost in link popularity and an increase in website rankings. For this to work, it takes dedication in regular postings of interesting information written in a conversational writing style. It is this great content that causes these blog postings to be picked up distributed to other websites via RSS. It is the embedded links that boost link popularity.
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Related posts:
- Link Popularity Strategy: Three Way Linking
- Link Popularity: Reciprocal Linking
- Link Popularity: Part 1
- Link Popularity: Part 2
- Link Popularity: One Way Linking
Filed under: SEO Strategies
This entry was posted on Monday, April 9th, 2007 at 4:44 am and is filed under SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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