Deep Linking vs. Home Page Links
This blog entry was posted on February 17, 2010.
Deep links are considered more important than home page links in SEO. Deep links are inbound links that point to a specific page on a site other than the home page. Deep linking is considered the more natural linking method that occurs naturally over time on a website.
A higher number of links (or high quality links) to a specific page will build up the importance of that page. Deep links help your visitors by guiding them to the exact information they are searching for.
If a website has a low percent of deep links, this is a sign to the search engines that a site has used artificial link schemes to try and build up its link popularity.
Deep Link Percentage is the percent of all inbound links that point to pages other than your home page. A normal deep link percentage is considered 30% or higher.
Measuring: You can measure your sites deep link percentage by querying the search engines that have mapped out which other sites have linked back to your website. I prefer to use Yahoo because it reports a high percent of all inbound links. Use the following in a Yahoo search (substitute in your domain into the query).
- # of Deep Links= linkdomain:YOURDOMAIN.COM-site:YOURDOMAIN.COM-link:http://www.YOURDOMAIN.COM-link:http://YOURDOMAIN.COM
- # of Total Inbound Links= linkdomain:YOURDOMAIN.COM-site:YOURDOMAIN.COM
- Calculate % Deep Links = # Deep Links / # Total Inbound Links
Most websites will have a deep link percentage of 30% to 60%. There doesn’t appear to be any downside to too high of a deep linking percentage. Too low though is clearly visible to the search engines and many of your inbound links are likely to be discounted by Google.
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Related posts:
- Deep Linking: Good or Bad?
- Link Popularity Strategy: Three Way Linking
- ABC's of Writing an Effective Home Page
- Is Your Home Page Helping or Hurting Your Sales?
- When Was The Last Time You Updated Your Home Page?
Filed under: Link Popularity,SEO Strategies
This entry was posted on Wednesday, February 17th, 2010 at 5:33 am and is filed under Link Popularity, SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.3 Comments
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Does anyone know a list of free directories that accept deep links?
Comment by Mike Frencel — September 15, 2010 @ 12:12 pm
Hi
I know that most of free directories accept deep links but they must be high PR.
Comment by off page seo — November 6, 2010 @ 11:13 am
Good information on deep links Doug, thanks for the insight!
Comment by Ken — July 10, 2011 @ 12:19 pm