Four Keys To Web Copywriting
This blog entry was posted on April 23, 2007.
We are an Internet marketing and a web optimization firm and we know that once you bring visitors to your website, you need to write convincing text to get them to act. A great website is much more than a great business web design, it is attracting, presenting and getting action. You do that through the writing of your website content.
State the benefits: Benefits are what sell. This includes Features (what products do), Advantages (what features do), Motives (importance of features to buyer) and Benefits (what features mean).
Anticipate Questions: Focus on the benefits and answer your visitor’s question “So, what’s in it for me?” Other questions that need answering include: “What am I doing here,” “How do I do it,” and “Where can I go next?”
The Five Great Motivators: Psychologists have identified five “Great” motivators, and virtually all good web copy creates sales by catering to one of these forces. These include fear, exclusivity, guilt, greed, and the need for approval. When our custom copywriters tap into these basic motivators, you will see your sales increase dramatically!
The Soft Motivators: In addition to these five great motivators, the consumer is also motivated by what is referred to as “soft” motivators. The soft motivators are convenience and pleasure. These are utilized best when combined with one or more of the five great motivators.
You should storyboard out the sales process and then write the text to give the results you are after. Writing is much more than just working in the correct keyword phrases, it is both a science and an art form.
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[...] Website copy: Website visitors come looking for answers to their questions or problems. Merely giving information or logically presenting your products is not enough. You need to engage your reader at an emotional level and encourage them to take action. Effective website copy grabs their attention, builds strong interest and then finishes with a compelling call to action. More on website copywriting. [...]
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