Google Sitelinks
This blog entry was posted on May 22, 2008.
The top most organic listing on the Google search engine results page (SERP) will sometimes display links to a half dozen pages within the website. These are called Google Sitelinks. Sitelinks are the multiple links that Google will add to some of the #1 organic search results.
Only the best sites seem to get Sitelinks. According to Google, Sitelinks are designed to provide searchers with more valuable search results. Google does not disclose what it takes for a website to get these Sitelink listings. Sitelinks enhance a web site’s visibility and reputation.
Which websites get Sitelinks? We can infer this by examining which websites are currently receiving them.
- They only apply to websites that rank #1 for a particular phrase.
- Website age must be a minimum of one year.
- The text navigation must well structured and easily spidered.
- They must have fairly high natural search traffic
- They have a high click through rate from the search results page.
- They have many useful outbound links
- They have inbound links from high quality sites.
A website may have Sitelinks for some keyword phrases and not for others. You will notice this in the two examples shown here for the same website. The top one is for a low volume search term and Sitelinks appear. The lower example is for a much higher volume search term “small business consulting” and the same website does not have Sitelinks.
The workings of all the Google algorithms, including Sitelinks, are kept secret to discourage people from manipulating the rankings. But with the interest in Sitelinks, we can expect Google to expand the use of these in the near future.
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Filed under: Internet Marketing,SEO Strategies
This entry was posted on Thursday, May 22nd, 2008 at 6:49 am and is filed under Internet Marketing, SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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