How NOT to Do SEO

This blog entry was posted on January 28, 2010.

If you really want to make sure your website stays obscure and all but invisible on the Internet, than these are the website tips you have been searching for. It seems many people put up a website without any consideration toward attracting prospects from the search engines. If this is you, then you are probably following one or more of these “how not to” tips.

1. No focus: Start by covering as many different diverse topics as possible within your website. You might want to combine a travel website, a landscaping company and a computer repair business all in the same website. This will make insure the search engines are confused about your core topic.
2. Keywords: Create your own keyword phrases using internal “industry-speak” jargon instead of doing research on phrases consumers actually search for. Focus only on 1-2 word phrases which are the most highly competitive and also have the lowest rates of conversion.
3. Page naming: Name the pages in your website using numbers (instead of keywords) or use unfriendly characters such as underscores (instead of hyphens) between words.
4. Graphical home page: Since you home page is the most important page, put your content in images or substitute a welcome page that says enter here (splash page). Search engines may not read text images (pictures of text), but it will allow you to have full control of the fonts you would like to use.
5. Duplicate Content: Copy content from other websites in order to trigger duplicate content penalties. Copying other people’s content is a risky proposition because of copyright laws unless you follow fair use rules or reposting is specifically allowed as in the case of many articles.
6. META Tags: Use terms like “home” in the Title tag which is the most valuable of the META tags because it is considered visible text. Create duplicate META descriptions and META keywords tags so they are the same across all pages. Stuff dozens of keywords into your META keywords tags instead of only the few that apply to that page.
7. Analytics: Don’t apply any conversion tracking software or analytics that might allow you to understand how visitors find your website and through which keywords. Don’t make regular changes based on actual results

If you follow these simple tips, you will make life easier for the rest of us that really want to attract visitors and get business from the web.

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Related posts:

1. H1 Tags – How to Use Them in SEO
2. SEO Has Little To Do With META Tags
3. SEO Dos & Don’ts (Part 2)
4. Top 10 SEO Myths, Mistakes and Mayhem
5. SEO Dos & Don’ts (Part 1)

Filed under: SEO Strategies

This entry was posted on Thursday, January 28th, 2010 at 5:26 am and is filed under SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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