How to Optimize a Regional Business for Local Cities
This blog entry was posted on August 13, 2010.
Let’s suppose you have a chain of restaurants or even a regional office products company. How can you optimize your website when you serve multiple communities within a region? People will search using the local community name and you want to rank well for every community within your service area.
The solution is to create a separate page for each community. The page URL should include the community name. Each page should be highly optimized for your most important keyword phrase and the community name. Let me give some examples of how you could implement this.
Restaurant Chain: Let’s suppose you have a dozen restaurants within a 2 state region. Create an “Our Locations “ in your website navigation. Create a page for each location with the address and phone number, a paragraph of unique text, driving directions, hours of operation and anything else your customers would find interesting.
Office Products Company: Let’s suppose you have a single location that serves a dozen communities. You take orders online or by phone. You have trucks and crews that deliver, install and service in each of these communities. Create a page for each community optimized for the services available. Each page needs to have unique text so it is not detected as duplicate content by the search engines.
Whether you’re optimizing for a single location or a multiple location business, you still want to create a separate page for each location served.
You will want to create great marketing copy that provides helpful information for your visitor, not just content for the search engines. After all, once a visitor arrives, you still need to get them interested and guide them into your conversion process; otherwise the effort in search engine optimization will be wasted.
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- Web is Growing Toward Local Search for Local Businesses
- Local Search for Local Businesses
- How to Optimize Your Google 7 Pack Listing
- Local Search for National Companies
- An Easy Introduction to Marketing Your Local Business on the Web
Filed under: SEO Strategies
This entry was posted on Friday, August 13th, 2010 at 4:17 am and is filed under SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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