How To SEO Secure HTTPS Pages
This blog entry was posted on March 3, 2011.
Have a website that is created in the secure protocol? Are you wondering whether you can optimize these pages? Secure https pages can be optimized like any other web pages. A web page that is “https” is just the encrypted version.
Paypal is an example of a high ranking https website. It ranks well for terms like “pay online”, “pay for goods” or “send money”
HTTPS (HyperText Transfer Protocol with Secure Sockets Layer) allows encrypted information to be transferred over the web. Https can be optimized with good results and even your analytics should work just fine. https pages are indexed easily by Google, and the content should be treated as normal.
Having an all https website may limit visitor access. Some mobile devices are unable to access https pages.
So what are the special things you need to keep in mind when optimizing these pages?
- Page Load Speed: Https is very server intensive and this can greatly affect page load time. Slow loading pages will affect Google rankings. You need to make sure the website is hosted on a high performance server. Minimize image sizes and other files that could slow down page loading.
- URL Canonicalization: http and https are treated as completely different sites by the search engines. This is just like the www and non-www versions. Be sure and set-up a 301 redirects from the http to the https versions of the site. Many times incoming links from external websites are mistakenly entered as http, the redirect will save this link.
- XML Sitemaps: Use the https version of the URL in the sitemap for the secure pages. Some sitemap generators are not able to parse https pages.
- Robot.txt must be placed within the https protocol in order to work. The same applies to images, iframes, etc.
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- Error Pages are a Marketing Opportunity!
- Does anyone use the Yellow Pages anymore?
Filed under: SEO Strategies
This entry was posted on Thursday, March 3rd, 2011 at 5:04 am and is filed under SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.7 Comments
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Pingback by Web Design, Seo, Blog Marketing Tips » How To SEO Secure HTTPS Pages | Translogistics — March 3, 2011 @ 7:40 am
Thank you for this information on how to secure HTTPS pages. I am considering giving it a go to help speed up my site. Also I never knew that some mobile devices can not view HTTPS pages.
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