Keywords to Target Buyers
This blog entry was posted on April 17, 2007.
All of your other Internet marketing and SEO strategies won’t help you at all if you choose the wrong keywords. This is because all these strategies are built on top of the keywords. The wrong keywords bring lookers; the right ones bring willing buyers. Keyword selection is very important. The right keywords will bring targeted traffic.
It may be tempting to go after the general high volume keyword, but this usually isn’t a good idea. Many times the websites that rank well for the general term are not the ones that actually close the sale. They educate the buyer only to lose the sale to someone else who chose more specific keywords.
Keywords are how search engines index and classify your website. Keywords are at the heart of any search engine optimization (SEO) campaign. Choosing the right keyword phrases for your website is critical to success. Researchers tend to use general keywords and buyers tend to use very specific keywords.
More specific keyword phrases almost always have fewer competitors and it is much faster to get top rankings. Buyers tend to use highly specific phrases as well as singular rather than plural forms. A person looking for new furniture is more likely to type in “leather sofa” rather than “leather sofas”
To target buyers, choose specific phrases that include model numbers or area specific phrases such as “dry cleaning service vancouver wa.” Avoid short 1-2 word phrases that are very general.
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Filed under: Internet Marketing,SEO Strategies
This entry was posted on Tuesday, April 17th, 2007 at 5:31 am and is filed under Internet Marketing, SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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