Letting Your Domain Expire or: How To Kill Rankings Overnight
This blog entry was posted on May 6, 2009.
A lot of attention is paid to web hosting for a domain – if your website goes down, if you exceed your bandwidth, paying your monthly (or annual) bill on time, etc. But what some people seem to forget about is the registration for a domain.
How long is your businesses’ domain (e.g. webdesignseo.com, dougwilliams.com) registered for?
If you don’t pay special attention to the expiration date of your domain’s registration, you could be left with an expired domain. Which is disastrous from a search engine optimization standpoint.
The reason being, when a domain expires, the registrar owns the domain. You may get a grace-period to renew the domain, but once expired, the registrar owns the domain and typically puts up a parking page to monetize. Which makes sense, you no longer own that domain. It’s their domain, and they’re going to make money on it.
If your website gets crawled and indexed with this parking page, say “buh-bye” to any rankings you may have had.
Check Your Domain’s “Lease”
Domains can essentially be equated to apartments in the sense that, in normal circumstances, you cannot outright own one. You must lease an apartment. The same goes for a .com, .net, any other dot-anything.
If you don’t know when your “lease” is up for your domain name, use one of the following registry WHOIS look-ups to verify when your expiration date is:
.com, .net, . tv – VeriSign
.org – Public Interest Registry
.us – NeuStar
Get an understanding of when you need to renew your domain’s registration and who is responsible for it before your hard work and Internet marketing budget go down the drain.
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Related posts:
- Don’t Lose Your Web Domain
- Domain Names Affect Rankings
- Domain names are an important part of Internet branding…
- Domain Research Tools I Really Like
- The Domain Naming Game
Filed under: Business Web Hosting,SEO Strategies
This entry was posted on Wednesday, May 6th, 2009 at 6:00 am and is filed under Business Web Hosting, SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.1 Comment
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Altogether I agree with most of what you have to say.
Comment by Leasing a Website — October 9, 2011 @ 7:00 am