Link Popularity Strategy: Three Way Linking
This blog entry was posted on April 7, 2007.
In a three way link exchange, some times called triangle linking, there are 3 websites involved each giving a one way link to the other. A links to B, B links to C and C links to A. This is a complex version of reciprocal linking in an effort to get a series of one way links.
Search engine algorithms that detect reciprocal links and discount their value, also detect three way links and discount their value. Our experience is that people engaging in 3 way link exchanges are doing it with the clear intent to manipulate search results.
The usual three way link offer that we have seen involves a webmaster with two websites. One site is their primary site and is of good quality. The second website is a lower quality website. In exchange for a link to the high quality website you receive a link back from the poor quality website.
With the link trades we have seen, their complexity and no real advantage over reciprocal linking, my company does not participate in any three way links and do not include this in our SEO strategies.
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Related posts:
- Link Popularity: Part 2
- Link Popularity: Reciprocal Linking
- Link Popularity: One Way Linking
- Link Popularity: Part 1
- Corporate Communication Blogs: An Internet Marketing Strategy
Filed under: Link Popularity,SEO Strategies
This entry was posted on Saturday, April 7th, 2007 at 3:25 am and is filed under Link Popularity, SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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