More Website Traffic for Online Businesses
This blog entry was posted on June 2, 2008.
Online businesses have one common need: More website traffic and lots of it. This is after all the primary advertising medium for the home based business. You may have a great looking website, but without traffic and interested visitors, the best looking site is useless.
The best answer is to do two things… together:
- Optimize your website for the search engines (on-page strategy).
- Use a separate blog with it’s RSS to supply links (off-page strategy).
Using these two strategies, of Search Engine Optimization combined with Blog Marketing, we have successfully been able to get #1 rankings on Google in as little as 48 hours.
On-Page SEO
SEO will improve the volume and quality of traffic to your website. Selecting keyword phrases that your targeted customers actually use are the foundation for search engine optimization. This is the critical first step that ultimately determines if SEO will turn into leads or online sales. You will want to assign no more than four phrases to each page you want to optimize.
On-page SEO requires text that the search engines can index. 400-600 words of text is ideal for a page you want found in web searches. Use your keyword phrases 1-2 times each in the top 25% of the body text. Also use the keyword phrases in the headlines, hyperlinks and bulleted lists.
Off-Page SEO
A separate blog that links back to your website quickly produces valuable links that the search engines will quickly recognize. Set-up a blog on a separate URL from your main website. Using your targeted keywords as a guide, write a minimum of 3 blog postings each week. Each posting should be about 250 words in length. Use your keyword phrases in each blog posting title and in the text for the posting. Link your keyword phrases to the most relevant page on your website. Because of RSS, the search engines will quickly detect these links and each link will help your rankings.
This system of combining on-page SEO with blogging is much more powerful than doing either individually.
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Related posts:
- Marketing Your Website: Design + Traffic
- 7 Ways to Get More Local Website Traffic
- Analyzing Website Traffic
- Blogging as a Traffic Building Strategy
- Online Reputation Repair: 10 Step Process
Filed under: Blog Marketing,SEO Strategies
This entry was posted on Monday, June 2nd, 2008 at 5:26 am and is filed under Blog Marketing, SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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It is true that on page and off page factors should be kept in mind. But the web design also playes a very important role. If the visitors are not attracted to the website, they will not return to visit it again. Also to support the web design, there should be enough information on the website that the visitor is looking for.
Comment by Kelli Myers — June 3, 2008 @ 1:42 am
I agree. Both design and website traffic are important. If either are missing, then the website fails. The design and content are what converts an interested visitor into a paying customer.
Comment by Doug Williams — June 3, 2008 @ 7:18 am