Increasing Traffic, Increasing Conversions
503.389.5650

SEO Comes Down to Keywords and Backlinks

Doug Williams @ 12:31 am

This blog entry was posted on July 22, 2010.

There are many technical aspects to Search engine optimization (SEO). Too many people get caught up in the detail. In SEO there are only two things to focus on: keywords and backlinks. Everything else is a distraction.

It doesn’t matter if you are a beginner or an expert. It doesn’t matter if you are starting from scratch or trying to tune up an existing site. Keep your attention on keywords and backlinks and then measure your results. It is as easy as 1-2-3.

  1. Keywords: Research and select keywords that are relevant to what you do. Many people try and select phrases with high numbers of searches first and relevance second. Make relevance your first priority. If you attract someone to your website, they won’t stay if you don’t have what they are looking for. You will want to use these keywords visibly and prominently on your website… not just in the META tags.
  2. Backlinks: Getting incoming links from other websites is very important in your SEO effort. A large number of backlinks from relevant websites signals the search engines that your website is very important. Using your keyword phrases in the anchor text tells the search engines what your web page is about.
  3. Measurement: Track your major metrics on at least a monthly basis. I like to track number of pages indexed by Google, number of links as reported by Yahoo, Home page authority and domain authority as reported by Open Site Explorer, Alexa rankings and actual rankings in the SERPs for my 5 primary phrases. Each month I work to get some improvement in my measurements.

If You Like this posting please +1 it!

Related posts:

  1. How Many Backlinks Are Enough?
  2. SEO Blogging: The Right Keywords Lay a Solid Foundation
  3. Keywords to Target Buyers
  4. The META Keywords Tag is Now Obsolete
  5. How Canadian SEO is Different than US SEO

Filed under: Link Popularity,SEO Strategies

This entry was posted on Thursday, July 22nd, 2010 at 12:31 am and is filed under Link Popularity, SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Comments

  1. web designing is become very interesting as every one need their own site and to keep the traffic of your site good you need an seo expert nice post here

    Comment by Jacksonville Internet Marketing — July 22, 2010 @ 6:58 am

  2. [...] here: Web Design, Seo, Blog Marketing Tips » SEO Comes Down to Keywords … Enjoy this post ? Tweet HERE or View original article here StumbleUpon twitter delicious [...]

    Pingback by Web Design, Seo, Blog Marketing Tips » SEO Comes Down to Keywords … | UK SEO Company — December 16, 2010 @ 5:28 pm

  3. full time cheap seo services…

    [...]SEO Comes Down to Keywords and Backlinks | Doug Williams SEO Services[...]…

    Trackback by full time cheap seo services — September 25, 2011 @ 9:19 pm

  4. molarity calculator…

    [...]SEO Comes Down to Keywords and Backlinks | Doug Williams SEO Services[...]…

    Trackback by molarity calculator — November 9, 2011 @ 9:46 pm

  5. seo…

    [...]SEO Comes Down to Keywords and Backlinks | Doug Williams SEO Services[...]…

    Trackback by seo — November 16, 2011 @ 10:31 am

RSS feed for comments on this post. | TrackBack URL

Leave a comment