SEO Dos & Don’ts (Part 2)

This blog entry was posted on August 11, 2008.

SEO is a methodical long term process. Sure, dirty tricks can work for a short time, but this usually backfires and your site will be quickly banned and removed from the search results. Getting page views at any cost is a bad approach. Here is a list of SEO tactics that you don’t want to do unless you want to lower your rankings and get the worst possible search engine results. To see what you should do, see SEO Dos & Don’ts (Part 1)

12 SEO steps you NEVER should do:

1. Keywords: DON’T “keyword stuff” your META tags, image alt tags, etc. Use only those keywords specific to that page, that image, etc.
2. META Tags: Don’t use the same Title on every page. The same applies to keywords and description tags. Don’t include keywords in your META tags that are not present in your content.
3. Site Structure: Don’t use extensive folders and subfolders in your site structure, spiders like relatively flat websites.
4. JavaScript Menus: Don’t use JavaScript menu systems. Search engine spiders can’t navigate these. If you use JavaScript menuing, have auxiliary HTML links for spiders.
5. Cloaking: Don’t employ cloaking or sneaky JavaScript redirects. Cloaking refers to presenting different content for users then for search engines.
6. Hidden Text: Don’t hide keywords on your page with lightly-colored or hidden text. Search engines detect this and quickly penalize or ban your website from their search results.
7. Good Content: Don’t fill your pages with content that is filled with keywords but lacks any really quality, meaning or message.
8. Duplicate Content: Don’t create multiple pages, sub domains and other websites using duplicate content. These will be quickly discounted or penalized by the search engines.
9. Auto Generated Content: Don’t use services that claim to supply content automatically for your website. This easy solution generally duplicates the same content onto sites all over the web.
10. Alt Tag Stuffing: Don’t add unnecessary or repetitive keywords into the Alt Tag (seen when you hover over an image with your curser). It is OK to use keywords that appropriately describe the image
11. Linking: Don’t participate in link schemes designed only to increase your site’s ranking or PageRank. Linking must be highly relevant to your topic and be of benefit your visitors.
12. Quick Fix: Don’t seek an instant quick fix. SEO is a long-term process, not a method to trick the search engines.

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Related posts:

1. SEO Dos & Don’ts (Part 1)
2. Domain names are an important part of Internet branding…
3. SEO Has Little To Do With META Tags
4. Is your E-Commerce Website SEO friendly?
5. Link Popularity: Part 2

Filed under: SEO Strategies

This entry was posted on Monday, August 11th, 2008 at 5:25 am and is filed under SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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