SEO Strategy: Link Structure
This blog entry was posted on August 27, 2008.
Internal linking is an often overlooked part of SEO. Interlinking is an SEO strategy where you link internal web pages as well as your home page. This is done to control the link flow within the website. Primary pages in your site should be just one click away from your home page.
By optimizing multiple pages within your website and then interlinking them, you provide a focused link structure that will increase search rankings.
If your website deals with several related, but yet different subjects, interlinking should be strongest within each topic area. The home page will link to a primary page for each topic and then there would be more intensive interlinking within each topic. This will serve to increase relevancy and rankings for each section of your site.
Links flow into web pages from external sites and from internal pages. This waterfalls from page to page within the website. Links will leave the site in the same way. This link flow can be random or be directed.
The link flow can be sculpted and directed using the nofollow attribute. This way PageRank flows to important pages using keyword link text and not to pages with low importance.
What should be considered as you develop your interlinking strategy? Home page menus should be structured to be text links and include your primary keywords. These text links can be in navigation links, breadcrumb links, category links or individual page links. Use these links to strategically optimize keyword density and improve search rankings.
Interlinking helps the search engine to spider your website, classify it and then evaluate it.
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Filed under: SEO Strategies
This entry was posted on Wednesday, August 27th, 2008 at 5:22 am and is filed under SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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Linking structure can be the most difficult SEO thing for newbies to grasp, thanks for the tips
Comment by Maria Reyes-McDavis — August 27, 2008 @ 7:15 am