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SEO Consequences of a Website Redesign

Doug Williams @ 4:41 am

This blog entry was posted on August 13, 2008.

A website redesign can greatly improve your search engine visibility or if done wrong, can cause you to lose website rankings. You can lose the value of your inbound links which usually point to specific pages. The difference is in the planning and execution. Effective SEO must be planned in and not added as an after thought.

SEO Redesign Process

  1. Goals: Start with the business goals of your new website. This could be to generate leads, reach a targeted demographic, present a more professional image or to highlight a specific product or service.
  2. Site Analysis: Analyze your website traffic statistics. Which keyword phrases are bringing visitors to which pages? What were the most visited pages? Which pages already have inbound links?
  3. Keyword Analysis: Select phrases that have a good traffic volume and that accurately describe what you offer. Remember more specific keywords bring visitors who are closer to making a buying decision. 1-2 word phrases bring researchers and 3-5 word phrases bring ready buyers.
  4. Architecture: Design your navigation scheme and page naming to maximize you’re your keyword phrases. Consider keeping the file structure and page names the same so that you don’t need to use redirects.
  5. Content: Design messaging and calls to action for maximum visitor conversion. Search engines love content, especially optimized content. You should have 400-600 words of text on an optimized page.
  6. Link Structure: Internal linking structure using keywords enables website visitors to find what they are really looking. It helps search engines to spider your site and places high importance on keywords used in link text.
  7. Inbound Links: Maintain the content that is attracting inbound links or plan how you will be replacing those links. Consider notifying your current inbound links of the website changes.

SEO planning before and during the design process will make a tremendous difference on how many people find your new website and on your conversion rate.

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Filed under: SEO Strategies

This entry was posted on Wednesday, August 13th, 2008 at 4:41 am and is filed under SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 Comment

  1. Your SEO Redesign Process are great, put more information about your off page process would be greater.

    Comment by Gusti Anom — March 29, 2009 @ 6:05 am

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