Two Ways to Increase Web Traffic

Doug Williams @ 4:53 am

This blog entry was posted on April 24, 2009.

There are many creative ways to increase traffic to your website. Some will cost you money, and some won’t. You really have two choices. You can select paid advertising such as Google Adwords or you can optimize your website to be found in the “organic” search engine results. Both have their advantages and disadvantages.

Paid Advertising: Pay Per Click advertising (PPC) can supply almost instant traffic to your website. All three major search engines offer PPC Advertising. Google Adwords is by far the dominant choice because of they have a dominant share (by far) of the search market.

PPC advertising makes sense for websites that can’t be optimized. This includes all Flash websites, hosted templates such many ecommerce carts and industries that are highly regulated. Regulated industries are ones that sell securities and must follow SEC rules that control content.

When setting up PPC advertising, always direct visitors to a landing page that is carefully designed to maximize conversions, never to a website home page. Why? Because you can quickly waste a lot of money sending traffic to a general purpose home page. Conversions and therefore sales are much higher when directed to a well designed landing page.

Organic Search Engine Optimization (SEO): You can get hung up on the technical details, but it really comes down to doing two things. Having lots of keyword rich content and getting other websites to link to your content. How do you do this?

Write informative and original blogs or articles and post them regularly on your website. If you are a good writer and the ideas that you present are original and insightful, then these much sought after links will come almost automatically.

Others will read what you wrote and then continue on the conversation by writing their own blogs or articles, many times with links to what you wrote. This turns into a very natural link building method and your website will move to the top of the search results for many different phrases. Organic SEO is best done during the business website design process.

Organic SEO methods take much more time to develop any substantial traffic, but they are far less expensive than PPC advertising. Many companies will use both and focus on PPC advertising while they wait for organic SEO results to “kick in.”

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Filed under: Blog Marketing,Internet Marketing,Pay per Click,SEO Strategies

This entry was posted on Friday, April 24th, 2009 at 4:53 am and is filed under Blog Marketing, Internet Marketing, Pay per Click, SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Comments

yeah organic search engine optimization is good to gain good results.

Comment by swasa — April 24, 2009 @ 5:37 am
So true about organic SEO – a lot of what business websites are missing is keyword-rich content. While going for a really nice looking website is fine, without content, your organic rankings will never be high.

Comment by Adam Bullock — April 24, 2009 @ 9:48 am
I believe that organic SEO is best way to make traffic.To such SEO companies, the description of “organic SEO” is not limited to what shows up in the “natural” search engine results – it includes the methodologies used to achieve such rankings.

Comment by John M — April 26, 2009 @ 12:31 am
It’s so interesting to read but effective and informative about SEO. I would like to say thanks for sharing this effort. Great work!Guaranteed Houston SEO

Comment by Guaranteed Houston SEO — April 29, 2009 @ 5:21 am
Cool updates!!!This is great that your posting this. I followed a lot of the top blogs on bloggin and found what they recommend to drive traffic.

Comment by Online Insurance Plans — August 27, 2009 @ 4:17 am

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Two Ways to Increase Web Traffic

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