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Websites Need Regular Maintenance Just Like Your Car

Doug Williams @ 5:17 am

This blog entry was posted on June 14, 2010.

Your website should not be left like a neglected car and just forgotten. It needs regular attention and tuning to give its top performance and bring in new business and leads to keep your business purring along. You should regularly add new content, do SEO checkups and check the traffic levels.

  1. New Content: Every month add one new page to your website or add a blog and regularly (at least weekly) add a new blog posting. For eCommerce sites, add new products and grow your store.
  2. Broken links: Run a broken link checker over your website every month. It is easy to end up with broken links as you add and delete pages on your site. External links may cease to exist as websites shut down.
  3. Test your website forms: Check your email sign-up and quote request forms every month to make sure you receive inquiries, sign-ups and requests.
  4. Monthly backup: Be prepared for a catastrophic failure of your web server and perform a monthly backup of all files and databases to a CD or DVD.
  5. Website statistics: Once a month keep track of key metrics such as number of visitors, average time on site, bounce rate, links reported by key search engines, number of indexed page and rankings of primary keywords. Look at these results and make changes to your site.
  6. Browser testing: Monthly browser test key pages in all major browsers, particularly as new browser versions become available.
  7. Link building: Regularly work to build up your backlinks through blogging, web directory submissions, social media, press releases and article marketing.

Every month spend some time tuning your website and making changes. Treat your website right and it will deliver regular sales leads and new customers.

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Filed under: SEO Strategies,Web Usability

This entry was posted on Monday, June 14th, 2010 at 5:17 am and is filed under SEO Strategies, Web Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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