What to Do When Your Website Attracts the Wrong Traffic

This blog entry was posted on March 29, 2010.

You want to attract interested and motivated visitors that are likely to take action. Simply attracting visitor traffic is not your goal. What do you do if your website is attracting a lot of visits, but nothing is happening? First you need to determine the cause.

Is it your visitors or your website? Are attracting the wrong visitor or is it that your website is poorly designed to convert the visitors that arrive?

1. Website: Start by looking at your website. Look at it in the way a new visitor would. Within 3 seconds can you clearly understand what it is that you offer? Is there a clear action for visitors to take that is visible without scrolling down?
2. Traffic stats: Look at the traffic stats for your website. The three things I look at are: 1) which keywords are they finding my site with? 2) What is the bounce rate? 3) How much time are they spending on each page?

Keywords: If the keywords are not relevant to what you are offering, then you may need to rewrite your content or at least tune up your optimization. Look at which keyword phrases cause your visitors to spend the most time on your site. These are the ones that have the highest relevance and interest to visitors.

Bounce Rate is the percent of visitors that leave without moving deeper into your website. These people leave directly from the page they entered on. A high bounce rate usually leads to a lower conversion rate. Make changes to your website and work to lower your bounce rate.

Avg Time on Site: Is your website interesting to stay and read? Which pages have the longest time spent on them? These are your best pages. Which have the shortest time? These are the ones to change and improve.

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Related posts:

1. Use Analytics to Reduce Your Website Bounce Rate
2. 5 Ways to Decrease Website Bounce Rate
3. Using Statistics to Build Blog Traffic
4. How to Decrease the Bounce Rate on a Web Page
5. 5 Causes of a High Bounce Rate

Filed under: SEO Strategies,Web Usability

This entry was posted on Monday, March 29th, 2010 at 4:27 am and is filed under SEO Strategies, Web Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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1. Have a question for you… I get the question of “What’s a ‘good’ bounce rate percentage” from my clients fairly frequently. In large part, I tell them that I like to look historically at their bounce rate and set the average as a benchmark to try to get that bounce rate lower than that. I’ll take a look, usually by keyword and by referral type (i.e. site referral, search, etc.) and see where the bounce rate is.

   How do you approach this question?

   Comment by Christian — March 29, 2010 @ 9:15 am

2. Christian,
   Typical bounce rates vary by the type of website
   1. Content and Informational websites: 35-55%
   2. Blogs and news websites: 55-75%
   3. Retail ecommerce websites: 25-45%
   4. Simple PPC landing pages: 30-60%

   http://www.webdesignseo.com/internet-marketing/how-to-decrease-the-bounce-rate-on-a-web-page.php

   Comment by Doug Williams — March 29, 2010 @ 10:24 am

3. Hey great! Thanks for those target bounce rates!

   Comment by Christian — March 29, 2010 @ 1:04 pm

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