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14 Twitter Marketing Tips in 140 Characters or Less

Doug Williams @ 4:26 am

This blog entry was posted on August 3, 2009.

  1. Twitter is one of the most popular social networking applications on the Internet and its popularity continues to grow stronger each day.
  2. Twitter allows you 140 characters. Too long and you cannot be re-tweeted easily. Re-tweets add 14-30 characters depending on your name.
  3. Omit Needless Words. Write each word like it matters, because it does.
  4. Tweet strategically. Watch, listen and learn before you post. Remember to listen. Read what others are writing and respond.
  5. Follow other businesses to see how they are using Twitter. Learn from your competitors. Follow your clients or potential clients.
  6. Learn what people care about. Share thoughts more than actions. Share links, share ideas, ask questions, answer questions.
  7. Build relationships. Interact and communicate with others. It’s all about community – reach out and be a part of it.
  8. Give people a reason to follow your company updates. Provide value with special promotions, contests and interesting news.
  9. Keep it short and sweet. Efficiency is the key to Twitter. Basically, get right to the point. Think before you hit send.
  10. Use Word Shortcuts: “with” becomes “w/”. “Love” becomes “Luv” Retweeting becomes “RT-ing” “Characters” becomes “Chars”.
  11. Add ASCII art to make your tweets stand out. Fish Swimming ¸.•´¯`•.´¯`•.¸¸.•´¯`•.¸><(((º> Sleeping Baby w/Pillow [{-_-}] ZZZzz zz z…
  12. Make sure that your Twitter voice reflects your company culture. Tweets are not really directed at anyone but visible to everyone.
  13. Why do folks stop following you? Qwitter will email you when someone stops following you.
  14. With Twitter, it’s not about YOU; it’s about others, it’s about helping, sharing, having interesting exchanges, and community.

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Related posts:

  1. What Is Twitter And How Can It Benefit Your Company?
  2. Facebook: 8 Tips for Marketing Your Business
  3. Micro-Blogging
  4. Top 15 most Popular Websites in the World
  5. YouTube Marketing Tips

Filed under: Social Media Marketing

This entry was posted on Monday, August 3rd, 2009 at 4:26 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Comments

  1. Do Twitter and Blogs Really Drive hardware sales?

    Comment by Magelano — September 9, 2009 @ 9:43 am

  2. Twitter and blogs are branding tools and don’t directly drive sales. They promote your business as the authority and the “go to” person to do business with.

    Comment by Doug Williams — September 9, 2009 @ 11:38 am

  3. .Great subject. I have been playing around with the idea of the comment structure recently.

    The popular comment layout is common, so it is easily recognized when scanning to post a comment. If the comment section is in a different format, then I am going to spend more time trying to decipher what everything means.

    IT Provider

    Comment by nikhil — December 15, 2009 @ 10:11 pm

  4. Nikhil,
    Regarding your comment about comment structure. Common translates into familiar and easy to understand. I am a proponent of staying with standardized formats to help with usability by visitors.

    Comment by Doug Williams — December 16, 2009 @ 6:28 am

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