5 Biggest Social Media Marketing Mistakes

This blog entry was posted on December 29, 2009.

Social media is like having a conversation over the back fence with a neighbor. It’s like getting an unexpected phone call from an old high school friend and catching up. It is laid back and conversational. Yet many companies who enter this arena don’t get it and try too hard. Here are the common mistakes marketers make when entering social media marketing.

1. Self Promoting: Promoting yourself and not providing value is a huge mistake. As you enter into the social media world it is about participation and entering into the conversations. We all see companies that enter into Twitter, blogging and social networking that spend their energy marketing themselves. This is a sure way to get people to run the other direction.
2. Not Listening: Social media is supposed to be conversational. This means two or more people listening and then interacting. If your focus is on broadcasting, then you are not engaging at a social level. Building relationships requires listening to understand the other person’s point of view.
3. Not Conversational: Don’t try and control and force your point of view. Your goal is to listen, build trust and understand the other person’s viewpoint. Yes, you want to voice your point of view, but avoid criticizing and offending. Avoid being too formal, boring and proper. Interact and let your personality show.
4. Too much participation: If you try and participate in too many forms of social media your participation becomes spotty and inconsistent. You may experiment with a wide range of tools. Find the few areas you really enjoy and are good at. Settle in on your favorites and focus. You will enjoy it more and build better relationships.
5. Giving up after a short time: Social media marketing is about creating and sustaining lasting relationships. It takes time and many conversations. Social media is not the instant solution. Be prepared for a long term commitment or don’t do it at all.

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Related posts:

1. Basics of Social Media Marketing (SMM)
2. What is Social Media?
3. Social Media Marketing
4. Internet Marketing Using Social Media
5. 5 Examples of Social Media Marketing Campaigns

Filed under: Social Media Marketing

This entry was posted on Tuesday, December 29th, 2009 at 5:29 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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