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Building a Successful Facebook Fan Page

Doug Williams @ 5:41 am

This blog entry was posted on September 26, 2009.

Facebook now has more than 300 million active users, half of which log in on any given day. 30% of these are in the US. More than 100 million hours are spent on Facebook each day (worldwide). Facebook is now larger than MySpace. If Facebook were a country, it would be tied with the United States as the third most populous nation in the world.

In short, Facebook is where it’s at. It is the social networking site that is powerful for businesses to be on. Not to sell on, but to interact with visitors and potential customers.

On Facebook, businesses can’t have a profile, instead they have pages. A page is a place to gather your fans, put up information about your company, share what’s new and interact with your guests. Your Facebook fan page is where people come to experience your company in an informal and fun social setting.

Tips for making your fan page interactive and graphically appealing.

  1. Audience: Know who you are trying to reach and design the graphics and content to appeal to that group. Provide real value to the people you most want to reach. Many businesses try sharing information to “everyone” and receive no benefit from their efforts.
  2. Separate pages: Create separate landing pages for fans and those that are not yet fans. This gives you the ability to focus on encouraging new people to become fans and enjoy the fun. Customize the experience to make it unique to your business and style.
  3. Interactive: Customize your fan experience and supply more than static information. Give visitors something to do or new to read. Add links to your Twitter page and feeds from your blog. Use Facebook’s Application Directory to add interactive elements in just a few clicks.
  4. Fresh content: Keep your content fresh and with consistent updates to increase traffic to your page. Add coupons and specials for your fans. Adding feeds from your blog and Twitter are ways to do this. Make regular exclusive Facebook updates to your page. Integrate your past presentations from slideshare.net.
  5. Personality: This is social media, write with personality, style and warmth. This is not the place to be formal, cold and corporate. When you get new fans, welcome them as your new guests.

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Related posts:

  1. Marketing Your Business on a Facebook Page
  2. Facebook Pages: What Should a Business Include?
  3. Facebook Demographics: Who Is Using Facebook?
  4. Facebook: The Tale of Two Retailers
  5. Should Your Business be on Facebook?

Filed under: Social Media Marketing

This entry was posted on Saturday, September 26th, 2009 at 5:41 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 Comment

  1. [...] Web Design, Seo, Blog Marketing Tips » Building a Successful … [...]

    Pingback by How Do I Make A Fan Page In Facebook? | Unforgettable Name — October 4, 2009 @ 7:22 am

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