Social Media Demographics

Doug Williams @ 8:46 am

This blog entry was posted on February 24, 2008.

Social networking websites like MySpace and Facebook are most visited by people from the ages of 18 to 24. The social networking website orkut.com is most heavily visited by people 24-34. This is according to demographic data supplied by quantcast.com.

Each Social media website develops its own community and its own demographic profile. Understanding the demographics of each social media website allows us to understand things such as age, wealth or interests for participants in each community. Each will appeal to different market segments and allow us to present different messages that will capture the consumers’ attention.

Social media marketing requires different social targeting to reach your niche market. It is important that each of these social media websites is made up of a wide mix of demographics. Using Quantcast, we looked at 15 popular social media websites to see what we could learn about the demographics of each website.

Analysis Results

MySpace and Facebook have the highest volume of monthly visits and the highest % of 18-24 year old visitors.
Propeller.com and stumbleupon.com have the highest percentage of over 65 aged visitors.
MySpace and yelp.com have the highest percentage of female visitors.
Digg.com and reddit.com have the highest percentage of male visitors.
Linkedin.com and yelp.com readers have the highest household incomes.
Linkedin.com and orkut.com visitors have the highest percentage of head of households with a college education.
MySpace and Facebook visitors are most likely to have children 6-17 in the household.

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This entry was posted on Sunday, February 24th, 2008 at 8:46 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

8 Comments

[...] Doug Williams wrote an interesting post today onHere’s a quick excerptSocial networking websites like MySpace and Facebook are most visited by people from the ages of 18 to 24. The social networking website orkut.com is most heavily visited by people 24-34. This is according to demographic data supplied … [...]

Pingback by Page Rank » Blog Archive » Social Media Demographic Data — February 24, 2008 @ 9:15 am
There are many social networking services operated like http://www.orkut.com, http://www.myspace.com, http://www.facebook.com etc. Orkut.com is being operated by http://www.google.com. MySpace is an online community that lets you meet your friends’ friends. These are popular sites especially among youths. We can judge the popularity of these sites by seeing their ranking in http://www.alexa.com/data/details/main?url=www.fortunehotels.in Alexa. Orkut has been steadily rising on the Alexa charts but MySpace is still significantly bigger than Orkut.com.

Comment by MySpace vs Orkut — February 26, 2008 @ 12:44 am
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social media is real great for short term traffic.. ( this is what I have observed ) I know it is a great way to populate your site.

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Social Media Demographics

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