Twitter Tweets are over 40 Percent Pointless Babble
This blog entry was posted on August 18, 2009.
Twitter is arguably one of the most powerful forces in social media today. Twitter is the real time communication tool that many millions of people use to share news, insights and conversations. But is that true? Are they “meaningful conversations or senseless babble”? How do people use Twitter?
Pear Research recently released a study that sought to answer that question. Their study released in August 2009 looked at 2000 tweets spread over a 10 day period. They categorized the tweets into six possible categories:
1. News (mainstream news topics)
2. Spam (Junk tweets)
3. Self Promotion (Promoting products or company)
4. Pointless Babble (I’m now eating a …)
5. Conversational (back and forth tweets)
6. Pass-Along Value (Re-Tweets)
Pear Research Results:
- Pointless Babble: 40.55%
- Conversational: 37.55%
- Pass-Along Value: 8.70%
- Self Promotion: 5.85%
- Spam: 3.75%
- News: 3.60%
The top category was “pointless babble” followed closely “conversational” tweets. The news category was dead last. “Spam” and “Pointless Babble” seemed to have their highest rates at about 3PM. Tweets with Pass-Along Value seem to occur more in the morning.
The study also noted that Twitter has put a new face on their website. They are moving away from “What are you doing now?” to “Share and discover what’s happening right now, anywhere in the world”.
How will Twitter use continue to evolve? Pear Analytics intends to repeat its study every quarter to track trends in Twitter usage.
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Filed under: Social Media Marketing
This entry was posted on Tuesday, August 18th, 2009 at 5:24 pm and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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