What is Social Media Spamming?

This blog entry was posted on August 21, 2010.

Social media marketing does not mean spamming. Social media marketing is about creating unique, newsworthy and remarkable content on popular sites such as YouTube, social networking sites and other social sites. Social media marketing is about authenticity, creating relationships and trust.

Unfortunately there are many that try to exploit social media using spam methods. Spam is no longer limited to emails. These are 6 types of spam that hurt social media today.

1. Spam Messages: This is sending unwanted ads and commercial messages on social networking sites. Marketers will target a certain demographic and send unsolicited messages.  Facebook spam is a major issue today.
2. Twitter Spam. Sometimes called follow spam. This affects Twitter and other micro blogging services. This is when you follow a huge number of people for the purpose of getting them to follow you back (as opposed to actually caring about what they have to say).
3. Profile Spam: These are profiles set up on social networking sites for the purpose of creating links and not for the purpose of contributing to that community.
4. Comment Spam: These are comments placed on blogs with the sole objective of getting links back to their website. Some are blatant ads for weight loss, discount prescription drugs or pornography sites. Others are more innocuous with the commenter saying   “Excellent post. Keep up the good work.”
5. Spam Blogs: These are blogs that automatically gather search results using feeds from services such as Google Alerts. Spam blogs can also aggregate feeds from other niche blogs. These can then promote affiliate sites or generate money from advertising. This often called autoblogging.
6. Social Bookmarking Spam: This is usually done with automated programs and services that will create “personas” to promote a particular website. These programs automatically create social bookmarking links on sites like Digg, Delicious and StumbleUpon.

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Related posts:

1. Internet Marketing Using Social Media
2. What is Social Media?
3. The 7-C’s of Social Media
4. Basics of Social Media Marketing (SMM)
5. The Social Media Marketing Obsession

Filed under: Social Media Marketing

This entry was posted on Saturday, August 21st, 2010 at 3:58 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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