What is Social Media?
This blog entry was posted on March 3, 2008.
Social media includes social networks which allow people to come together by becoming friends. They include photo sharing and video sharing sites which allow sorting, searching and then posting in other social media such as blogs. Social media also includes bookmarking and sharing of social news.
No matter how you look at it, social media is about relationships. It is about the human equation and the need to share and interact. It is about conversations with your friends and peers. It is about discussing the latest news with your neighbor over the “back fence.” It is taking our basic human needs and applying it to this technology we call the web.
It is much more than a technology. It is social interaction with technology assistance. The users of social media are people. These are people who think, feel, act, react, desire, communicate and relate. They do this with all the emotion and passion of life.
What makes social media different is that it allows participation and interaction by all the users of the media. So how is this different than forms of traditional media that have interaction? Such as a talk radio show or the editorial section of a newspaper?
The biggest difference is that the interaction is limited to only a few participants and then only one at a time. In social media, everyone has the opportunity to interact and do it at the time of their choosing.
Social media allows each person to easily create their own content and broadcast it. It allows interaction, sharing and collaboration that is not possible in traditional media that came before.
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Related posts:
- The 7-C’s of Social Media
- Social Media Marketing
- Social Media Marketing Boosts Traditional Campaigns
- Human Needs Drive Web 2.0
- Social Media Demographics
Filed under: Social Media Marketing
This entry was posted on Monday, March 3rd, 2008 at 4:37 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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