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5 Ways to Decrease Website Bounce Rate

Doug Williams @ 6:24 am

This blog entry was posted on November 21, 2008.

Lower your website bounce rate to improve your website conversion rate. Bounce rate is the percent of people who leave your site without clicking through to another page. A high bounce rate (over 50%) means your visitors didn’t find anything interesting enough to hold their attention.

The goal in website marketing is to capture your reader’s attention and draw them into your site.

  1. Be specific: Keep your topics specific and narrowly focused. Most people are searching for specific tips and information. If you supply broad low value information, people will leave. Be clear about what you offer.
  2. Simplify: Focus your topics. Too broad of an offering confuses both visitors and search engines. Your content should be well organized and easy to understand. Your visitors will judge a book by its cover and if they don’t like what they see, they leave.
  3. Your offer: Place your offer above the fold so that it is clearly visible to the arriving visitor. Eye tracking studies show that a call to action placed in the upper right quadrant of the page is most often seen and acted upon.
  4. Clear navigation: If people arrive to your website and they don’t see what they need on your home page, they will click thru to another page if they see a link to what they want. By using easy to understand navigation you can make sure those visitors don’t bounce.
  5. Search: Place a search field on the top of your page to entice people to look for what they want. Visitors will make use of search rather than browse thru your website. This also makes it easy for visitors to access information buried deep in your site.

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Related posts:

  1. 10 Ways to Improve Your Website Conversion Rate
  2. Website Conversion Rate: What is Average?
  3. 7 Ways to Get More Local Website Traffic
  4. 20 Ways to Promote Your Website for More Website Traffic

Filed under: Internet Marketing,Website Design

This entry was posted on Friday, November 21st, 2008 at 6:24 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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