7 Ways to Make Your Website Sticky
Doug Williams @
5:30 am
This blog entry was posted on April 18, 2009.
A sticky website is one that draws in first time visitors and encourages repeat visitors to come back again and again. Something about the site motivates them to explore it further. What are some things that help create a sticky website?
- Be conventional: Follow the online standards that make your website truly usable. Use standard terms in your navigation. Keep consistent navigation throughout the site. Clicking on the logo should always take you to the home page.
- Blog: By their nature blogs publish new content that allow you to build up an audience of interested followers. Blogs encourage involvement by allowing comments. Your writing style should encourage comments and interaction.
- Interactive: Get your visitors to do something when they arrive. Provide free tools, sign-up for a newsletter or send them a free report or an ebook. Use a survey tool like surveymonkey.com to conduct weekly or monthly surveys.
- Guided tour: If your website or service is complicated, offer a guided tour to quickly train a website visitor on how to maximize your website. Suggest places to visit or offer tips on using your website.
- Tell your story: Present the human side of your business. Start on your home page by describing the advantages your product or business offers. Continue your story on the About Us page. The About Us page is the second most visited page.
- Fast Loading: Even with the high speed Internet available today, some sites are still very slow to load. A slow loading website will quickly lose visitors. Optimize pictures and images to load quickly. Keep Flash files small and look at streaming video to shorten the wait time to watch videos.
- Easy Shopping: For repeat buyers, store contact information and purchase history online to make it easy for repeat purchases. Keep your checkout process simple. Always allow buyers to calculate delivery charges by entering a zip code before they enter checkout.
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Filed under: Internet Marketing,Website Design
This entry was posted on Saturday, April 18th, 2009 at 5:30 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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Thanks for the information about fast loading,blog, and About us page.Provided such a great tips to make the website sticky.
Comment by swasa — April 19, 2009 @ 10:30 pm