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Do You Know Why Your Website Visitors Aren’t Buying?

Doug Williams @ 6:26 am

This blog entry was posted on July 16, 2010.

You have a steady flow of visitors coming to your website, but they just leave without doing anything. Why? You have a professional looking design. You check your traffic stats and people are finding you what seems like the right phrases. What could be wrong?

Here are 6 possible causes for visitors just leaving.

  1. Wrong audience: Are you attracting people that are even interested in what you offer? Perhaps you are not using the right keyword phrases to attract the right visitors?
  2. No clear action: The action you want taken should be clear from the instant a visitor arrives. Locate the call-to-action above the fold so it is visible without scrolling down. Tell your visitors what to do. The first word in the call to action text should be an action verb like: Buy now, Get a quote, etc.
  3. Offer not visible: Use big call-to-action buttons that will clearly stand out. Website visitors take just a few short seconds to make a decision of what they want to do. If they don’t see what to do, then they will quickly move on.
  4. Too many Offers: A page should not have more than 3 possible actions on it with only one being a primary action. It could be Buy now, learn more and sign-up now. Too many possible actions and visitors become confused and just hit the back button.
  5. Not valuable enough: People will sign up or take action if there is clear value in it for them. If it is not compelling, then they will not take action.
  6. Not easy: Perhaps you are requesting too much information, have too long of a sign-up process or you require registration before they can buy from you. Remove any barriers or surprises to make it easy for them to do business with you.

Every page should have a call-to-action. Developing your call to action is one of the first steps in planning your website. The call to action should be clear in the headlines, the navigation and in the organization of the website. A clear call to action gets results.

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Related posts:

  1. Getting Website Visitors to Take Action
  2. Getting Web Visitors to Take Action
  3. 5 Secrets for Converting Visitors into Leads
  4. How to Design Your Website to Convert Visitors into Buyers
  5. Website Call to Action

Filed under: Web Usability,Website Design

This entry was posted on Friday, July 16th, 2010 at 6:26 am and is filed under Web Usability, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 Comment

  1. Nice tips you have !
    Your post is really a good one. thanks for sharing.

    Website Developer Australia

    Comment by dhavan — April 23, 2011 @ 3:24 am

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