Does Your Website have a Purpose?
This blog entry was posted on January 20, 2009.
Without a clear purpose or objective, a website will not get results.The first task in website planning is to list out what you hope to accomplish with your website. A clearly defined purpose will help the rest of the planning process.
Start with asking yourself, “Why am I building this website?” What results do you need ? This could be qualified sales leads, online sales or creating awareness for your brand. Decide on your objective before you decide if you want a blog, e-commerce or other web technology.
Is your website designed to sell products online, build your prospect list or gather requests for proposal? Perhaps you want to enhance your company image or strengthen your brand? It could be customer service or tech support. You could create an Internet community that is passionate about some cause.
Draft a purpose statement with specific goals you want to reach. This statement should be clearly focused on what the new website will accomplish and what your website visitors will get from it. Do you have short term and long term goals?
Goals for your website need to be S.M.A.R.T.
- Specific: A specific goal is much more likely to be met than a general.
- Measurable: A goal is measurable if you can measure the results.
- Achievable: Set goals that can be accomplished.
- Realistic: Don’t make your site goals too easy, just attainable.
- Time Sensitive: For a goal to work, it should have time limits.
Example: I want to be making one online sale each day within 90 days of the website launch.
Build your website around your central purpose. Let’s assume that your website purpose is to build an opt-in email list that you can market to with your newsletter. You would focus your site on getting visitors to register for your newsletter. You may give away an eBook, free report or something else of value.
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Filed under: Internet Marketing,Link Popularity,Social Media Marketing,Website Design
This entry was posted on Tuesday, January 20th, 2009 at 6:19 am and is filed under Internet Marketing, Link Popularity, Social Media Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.No Comments
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