Ecommerce Store Design Tips

This blog entry was posted on March 23, 2009.

A good ecommerce storefront presents a clean, organized store where products are easy to locate and visitors are allowed to shop the way they want.

1. Plan your layout: Avoid a cluttered layout. Visual cluttering is a result of trying to put too much information onto a single page. You should limit your design to no more than 10-15 products per page and no more than 600 words of text.
2. Organize: A web design should make it clear to visitors what they will find on your ecommerce web site. A design cluttered with too many options, won’t give the visitor a clear idea of what they should do on your site. Design a clear path for navigation to guide your visitor through your website.
3. Use of white space: Keep clutter to a minimum with images, backgrounds and colored fonts selected to give a simple appearance. White space gives a sense of spaciousness and overall neatness to a site.
4. Categories: Add navigation and category listings so customers can find products in different ways. Use categories like departments in your store, and sub-categories if you stock a wide variety. Allow customers to browse by price category, newest products or most popular products.
5. Add Search Capability: Allow visitors the option to search or browse products.  If customers have something specific in mind or know exactly what they want, allow them to search by keyword, brand, model number or a combination of these. Keep the search simple, intuitive and easy to use.
6. Keep the Checkout Process Simple: 30-60% of customers abandon their order at checkout because of usability issues. Design your process to be 1-2 pages and only request necessary information. Use clean and organized design layouts and add a confirmation page.
7. Credibility and Trust: Use clear product photos so customers can see what they are getting. Let them know that the information they give to you won’t be sold to others. Clearly state something like this: We will never give out your e-mail address for any reason. Have as liberal of a returns policy as you can be comfortable with.

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Related posts:

1. eCommerce Web Design (Part 2 of 3)
2. 8 Design Tips for E-commerce Websites
3. eCommerce Web Design (Part 1 of 3)
4. How to Improve eCommerce Conversions
5. Business Website Design Tips

Filed under: Internet Marketing,Website Design

This entry was posted on Monday, March 23rd, 2009 at 5:02 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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